Marketing Manager- Student Recruitment (Immediate Opening)

Weslaco, TX, United States
Oct 18, 2019
Position at IDEA Public Schools

At IDEA Public Schools, we believe in college for ALL and we are committed to ensuring that all of our students graduate from college. IDEA Public Schools has grown from a small school to the fastest-growing network of tuition-free Pre-K-12 public charter schools in the United States sending 100% of our students to college. 58% of our students graduate from college in 6 years - that's 8 times the national rate for students in our communities!

IDEA was founded in 2000 as a single school with 150 students in the Rio Grande Valley. When interest exceeded building capacity, to meet the demands, IDEA's co-founders committed to serving more students in the Rio Grande Valley of Texas and beyond. We now serve nearly 45,000 students across Texas and Louisiana. By 2022, IDEA will serve 100,000 students. Be on the lookout for IDEA schools opening near you-with continued growth in our current regions and new launches in Tarrant County (Fort Worth/Arlington), New Orleans, Houston (2020), Permian Basin (2020), and Tampa Bay (2021)!

When you choose to work at IDEA, you are part of our IDEA Team and Family. You will work alongside team members who set and reach ambitious goals every day, are excited to continue to grow with IDEA, and work relentlessly to make college for all a reality.

To learn more about IDEA, check out this video .

Role Mission: The Marketing Manager will steward IDEA Public Schools' brand locally and nationally by supporting IDEA's local and national student recruitment campaigns by leading the creation of recruitment collateral, spearheading local marketing outreach efforts, servicing campus marketing requests, ensuring specialty schools launch and recruit effectively each year, executing reputation management, and more .

Accountabilities :

  • Achieve 100% student enrollment by in every region, school, and grade level without exceeding costs associated to student recruitment.
    • Conceptualize and lead owned content strategy to meet student recruitment goals , with a focus on conceptualizing, writing, and managing creative deliverables for all collateral, including but not limited brochures, flyers, direct mail, one-pagers, info sheets, invitations and posters.
    • Create accountability system to create awareness, increase usage rates, and measure effectiveness of region-by-region collateral and other enrollment resources.
    • Tailor messaging to varying family audiences and cascade across organization for all internal and external parties.
    • Create value through strategic enrollment-related content outreach by understanding marketing needs and gaining buy-in for use.

  • Spearhead local marketing outreach efforts.
    • Research and execute local marketing promotions including but not limited to community partnerships, direct mailers, and outdoor advertising.
    • Be the link between the enrollment and marketing teams to ensure in-field programs are supporting all parties.
    • Create vision and provide consistent direction of in-field recruiters to ensure brand accuracy .

  • Serve as campus liaison for all inbound marketing requests.
    • Develop and maintain relationships with internal partners through formal and informal methods to better establish the marketing team as an organizational resource and enable success for all student recruitment efforts.
    • Create system to receive, respond to, and distribute campus-based marketing requests including but not limited to specialty flyers, events, advertisements, and swag.
    • Build and disseminate marketing calendar to share with campus teams an in effort to provide tools and also reduce volume of requests over time.

  • Lead IDEA's externally focused reputation management efforts, resulting in improved rankings and customer service satisfaction.
    • Monitor and respond to online reviews. This includes responding to reviews, resolving concerns and escalating to appropriate business units as needed.
    • Take ownership of online review scores and the development of programs to improve these scores through training, compelling reporting, internal contests and sharing best practices.
    • Create actions plans to continuously improve IDEA's online reputation.

  • Ensure IDEA's specialty schools (i.e. health- and sports-focused schools) achieve 100% enrollment.
    • Generate between 150 and 300 leads per specialty school community annually in support of student recruitment efforts.
    • Oversee creative execution for each specialty campus, including on-time launch of campaigns, incorporating research feedback for direction of deliverables.
    • Conceptualize and write key messages for specialty campus offerings.

  • Assist with and/or manage the following projects on a regular basis:
    • Manage IDEA's Marketing, Enrollment, and Communications internal website, allowing business partners across the organization to find and leverage marketing tools they need to meet their individual business goals .
    • Support IDEA's brand, staff hiring, and new market campaigns through thought partnership, execution and in-person recruitment efforts .
    • Campus signage content and other production needs as assigned.
    • Create monthly marketing activities report .
    • Track non-media related budget expenditures.

  • We look for Team and Family who embody the following values and characteristics:
    • Believes and is committed to our mission and being an agent of change: that all students are capable of getting to and through college
    • Has demonstrated effective outcomes and results, and wants to be held accountable for them
    • Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly
    • Works with urgency and purpose to drive student outcomes
    • Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
    • Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
    • Works through silos and forges strong cross-departmental relationships in order to achieve outcomes
    • We believe in education as a profession and hold ourselves to high level of conduct, professionalism and behaviors as models for our colleagues and students.

    • Education: Bachelor's Degree Required
    • Experience: 3 - 5 years experience

    Knowledge and Skills:
    • E-Marketing
    • Strong organization skills
    • Excellent w riting skills
    • Lead Generation
    • Market Research
    • Messaging

    IDEA Public Schools does not discriminate on the basis of race, color, national origin, age, sex or disability, in admission or access to, or treatment of employment in its programs and activities. Any person having inquiries concerning the organization's compliance with the regulations implementing Title VI of Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), or Title II of the Americans with Disabilities Act of 1990 (ADA), may contact IDEA Human Resources at (956) 377-8000.

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