Community Relations Specialist
COMMUNITY RELATIONS

Classified - Position - Other, please specify

Job Number: 3700148778

Start Date:

Open Date: 10/15/2019

Closing Date: 10/31/2019

Job Summary
Position is responsible for developing compelling news and feature content for a variety of stakeholders to increase community and internal knowledge and awareness of school division programs and accomplishments; contributing to the development of communications and marketing strategies; assisting with developing on-brand messaging; and coordination of special events and school emergency communication.

Essential Duties:

1. Researches, writes and edits content for a variety of internal and external communications including websites, social media platforms, electronic newsletters, print publications and video productions; collaborates with multiple teams to lead communications projects.
2. Investigates and explores data; Coordinates graphics, photographs and multimedia in support of communications and marketing efforts.
3. Develops and implements consistent messaging to ensure cohesive two-way communications with internal and external audiences.
4. Develops, executes and evaluates communications and marketing plans to promote the school division's priorities, programs and accomplishments.
5. Coordinates and develops the planning and execution of the school division's advertising and promotion activities.
6. Acts as point-of-contact for school/site Public Relations Liaisons; provides training and guidance to PR liaisons.
7. Coordinates and organizes special events under the guidance of the Director of Public Information & Community Involvement.
8. Collaborates with building principals and central office staff with emergency communications for schools.

(These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.)

Minimum Qualifications (Knowledge, Skills & Abilities Required)
Requires Bachelor's degree or higher with major coursework in journalism, public relations, communications or a related field; minimum five years of experience preferred; or equivalent combination of education and experience. Outstanding verbal and written communication skills required. Excellent proofreading and editing skills required. Must be proficient in Microsoft Office. Must have experience with various types of communications and marketing channels including social media, electronic newsletters, websites, etc. Experience with Adobe Creative Cloud a plus. Must possess the ability to establish and maintain effective working relationships with school administrators, students, teachers, families, and business and community leaders. Must possess the ability to use prescribed formats and conform to APA rules of punctuation, grammar and style. Position requires the ability to research, record and communicate information effectively.

For a complete job description please visit http://sbo.nn.k12.va.us/hr/jobs/descriptions.html

Reports To: Director

Duty Days: 245

Months: 12

Salary Rate Range: $56, 119 - $70, 150

Job Attachment: View Attachment

The Newport News Public Schools prohibits discrimination on the basis of race, color, religion, sex, ethnicity, national origin, age, disability, pregnancy and childbirth, marital status or any other basis prohibited by law. (Reference: School Board Policies 2-33, 4-4, and 4-6).