Chief Marketing and Communications Officer 01852

Kansas City, MO, US
Aug 16, 2019

Job Title: Chief Marketing and Communications Officer

Job Title Code: 01852

Salary Grade: Competitive and commensurate with experience

Department: Board of Education

Reports to: Superintendent

FLSA Status: Exempt

Date Prepared: August 2019


Kansas City Public Schools seeks an accomplished professional with significant experience in marketing and communications, who will embrace and employ a collaborative approach. This position will relish working with and supporting a committed team, with an appetite for supporting KCPS's priorities, issues, strategies, values, approaches and colleagues. S/he will bring passionate commitment and enthusiasm for KCPS's values, style of advocacy, strategies and priorities.


Serve as Chief Communication strategist on KCPS initiatives, goals and priorities with focus on forward looking message and communications planning.

Set year-round strategy and execution plan for all communications utilizing multiple platforms with multiple stakeholders and audiences.

Engage collaboratively with Board and Executive staff to examine current processes to ensure transformational change.

Lead strong, vision-focused, service-oriented team of professionals across all aspects of media, internal and external communications, multi-cultural outreach, web design and communications, marketing, and parent and community engagement.

Manage the development and production of District marketing communications, including print and electronic publications, collateral materials, presentations, website content, social networking sites such as Twitter and Facebook, news media productions, advertising, media relations, and television broadcasts for staff and the community.

Build capacity of KCPS administrators and departments in communications by providing training on a variety of topics, including public engagement, marketing, and media.

Create and implement a marketing program that enhances KCPS's image in the eye of the public and elected officials, as well as the corporate and grant community, with a recognizable “brand” reflective of a school district on an upward trajectory.

Develop and maintain brand image, positioning, and messaging for KCPS; develop and maintain image and identity standards for KCPS.

Develop, coordinate, and monitor the crisis communication plan and implementation.

Organize press conferences and the release of information to the media and the public.

Develop and maintain working relationships with community leaders, organizations, and members of the media.

Build the social media strategy to enhance KCPS brand awareness and reputation.

Embrace and drive transformational change to how communications are delivered and how the communication functions support KCPS.

Organize and plan regular meetings of various KCPS advisory groups.

Successful record of publications and/or high-visibility media placements, promoting critical thought leadership and essential issue framing.

Conveys and executes the vision of the Superintendent around the critical work of engagement with parents, community and other district stakeholders.

Organize and plan regular meetings of various KCPS advisory groups.

Develop processes and systems for garnering public input and support on key initiatives and issues.

Communicate to the public the rationale for Superintendent and Board of Education decisions.

Perform related duties as assigned.



Bachelor's or Master's degree in Communications, Journalism, Business or related field.

Five (5) years of accomplished strategic communications experience of increasing scope required,

Proven ability to work cooperatively and collaboratively with others across business units, functional departments, localities and disciplines.

Ability to create partnerships at all levels of KCPS.

Strong verbal and written communication skills, including excellent presentation, facilitation and listening skills.


These leadership competencies are expected of all Executive level staff at Kansas City, Missouri Public School District and form the basis of our performance management system for Executive level staff.


Continual Learning - Grasps the essence of new information; masters new technical, educational and managerial knowledge quickly; recognizes own strengths and weaknesses; pursues self-development seeks feedback from others and opportunities to master new knowledge.

Creativity and Innovation - Develops new insights into situations and applies innovative solutions to make organizational improvements; creates a work environment that encourages creative thinking and innovation; designs and implements new or cutting-edge programs/processes.

External Awareness - Identifies and keeps up to date on key educational policies and trends at the national and local level and looks for opportunities to bring best practices to PPS. Factors political, social and economic trends that affect the organization into management strategy and plans on an ongoing


Flexibility - Is open to change and new information; adapts behavior and work methods in response to new information, changing conditions, or unexpected obstacles. Adjusts rapidly to new situations warranting attention and resolution.

Resilience - Deals effectively with pressure; maintains focus and intensity and remains optimistic and persistent, even under adversity. Recovers quickly from setbacks. Effectively balances personal life and work.

Service Motivation - Creates and sustains an organizational culture which encourages others to provide the quality of service essential to providing excellent support to staff, schools, family and community. Enables others to acquire the tools and support they need to perform well. Shows a commitment to the KCPS mission and goals. Influences others toward a spirit of service and meaningful contributions to making progress on the KCPS vital signs.

Strategic Thinking - Formulates effective strategies consistent with the academic, social and organizational challenges of the organization. Examines policy issues and strategic planning with a long-term perspective. Determines objectives and sets priorities; anticipates potential stakeholder reactions or opportunities.

Vision - Takes a long-term view and acts as a catalyst for organizational change; builds a shared vision with others. Influences others to translate vision into action. Demonstrates a passionate belief that all children can achieve at high levels.


Conflict Management - Identifies and takes steps to prevent potential situations that could result in unpleasant confrontations. Manages and resolves conflicts and disagreements in a positive and constructive manner to minimize negative impact. Maintains emotional self-control in conflict situations.

Leveraging Diversity - Recruits, develops, and retains a diverse high-quality workforce. Leads and manages an inclusive workplace that maximizes the talents of each person. Ensures that equity and high expectations for all staff and students are ingrained in all aspects of the work of the district. Respects, understands, values and seeks out individual differences to achieve the vision and mission of the organization. Embraces the diversity of families and community partners and looks for mechanisms to expand the involvement of diverse community members in the work of the district. Able to lead staff in ongoing conversations and self-reflection about race and poverty.

Integrity/Honesty - Instills mutual trust and confidence; creates a culture that fosters high standards of ethics; behaves in a fair and ethical manner toward others, and demonstrates a sense of responsibility and

commitment to student achievement. Follows through on commitments, maintains an atmosphere of openness and transparency.

Team Building - Inspires, motivates, and guides others toward goal accomplishments. Consistently develops and sustains cooperative working relationships. Encourages and facilitates cooperation within the organization and with customer groups; fosters commitment, team spirit, pride, trust. Develops leadership in others through coaching, mentoring, rewarding, and guiding employees.


Accountability - Assures that effective controls are developed and maintained to ensure the integrity of the organization. Holds self and others accountable for goals and responsibilities. Can be relied upon to ensure that projects within areas of specific responsibility are completed in a timely manner and within budget. Monitors and evaluates plans; focuses on results and measuring attainment of outcomes. Holds self and others accountable to put the needs of students ahead of the needs of adults in the system in solving problems.

Customer Service - Balancing interests of a variety of stakeholders; readily readjusts priorities to respond to pressing and changing customer demands, both internal and external. Anticipates and meets the need of customers; maintains a high level of service; is committed to continuous improvement of services.

Decisiveness - Exercises good judgment by making sound and well-informed decisions that are data driven; perceives the impact and implications of decisions; makes effective and timely decisions, even when data is limited or solutions produce unpleasant consequences; is proactive and achievement oriented.

Entrepreneurship - Identifies opportunities to develop and implement new processes and programs within or outside of the organization. Is willing to take risks; initiates actions that involve a deliberate risk to achieve a recognized benefit or advantage.

Problem Solving - Identifies and analyzes problems; distinguishes between relevant and irrelevant information to make logical decisions; provides solutions to individual and organizational problems

Technical Credibility - Understands and appropriately applies procedures, requirements, regulations, and policies related to specialized expertise, both educational and managerial. Is able to make sound hiring and capital resource decisions and to address training and development needs. Understands linkages between administrative competencies and mission needs.


Financial Management - Demonstrates broad understanding of principles of financial management and marketing expertise necessary to ensure appropriate funding levels. Prepares, justifies, and/or administers the budget for the program area; uses cost-benefit thinking to set priorities; monitors expenditures in support of programs and policies. Identifies cost-effective approaches.

Human Capital Management - Assesses current and future staffing needs based on organizational goals and budget realities. Using merit principles, ensures staff are appropriately selected, developed, utilized, appraised, and rewarded; takes corrective action when necessary.

Technology Management - Uses efficient and cost-effective approaches to integrate technology into the workplace and improve program effectiveness. Develops strategies using new technology to enhance decision making. Understands the impact of technological changes on the organization.


Influencing/Negotiating - Persuades others; builds consensus through give and take; gains cooperation from others to obtain information and accomplish goals; facilitates "win-win" situations.

Interpersonal Skills - Considers and responds appropriately to the needs, feelings, and capabilities of different people in different situations; is tactful, compassionate and sensitive, and treats others with respect.

Oral Communication - Makes clear and convincing oral presentations to individuals or groups; listens effectively and clarifies information as needed; facilitates an open exchange of ideas and fosters an atmosphere of open communication.

Partnering - Develops networks and builds alliances both internally and externally, engages in cross-functional activities; collaborates across boundaries, and finds common ground with a widening range of stakeholders. Utilizes contacts to build and strengthen internal and external support bases.

Political Savvy - Identifies the internal and external politics that impact the work of the organization. Approaches each problem situation with a clear perception of organizational and political reality; recognizes the impact of alternative courses of action.

Written Communication - Expresses facts and ideas in writing in a clear, convincing and organized manner.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job requires that the employee be able to: sit, stand, walk, speak, hear, use hands, fingers, reach with hands and fingers; bend, stoop, lift objects of at least ten pounds. Job requires the employee occasionally to stoop, kneel, crouch or crawl. Visual ability requires mono and color vision, close vision, distance vision, depth perception and ability to adjust focus.


Length of work year: 12 months (7.5 hours per day/5 days per week)

Benefits: Health and Dental Insurance are provided.

KCPS Defined Benefit Pension plan – mandatory 9% contribution is required from employee and matched by KCPS; Voluntary retirement savings plans are also available.

Primary Location:
Board of Education
Salary Range:
Competitive and commensurate with experience / Per Year
Shift Type:

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