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Social Media Manager

Employer
Northwest Evaluation Association
Location
Portland, OR, US
Salary
Competitive

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Description
Who You Are...

You are a Social Media Manager who will establish and execute strategies that drive increased engagement with NWEA across social media channels. You will manage the day-to day operational duties for our organic social media and collaborate with demand generation stakeholders to drive paid social tactics aligned to campaign goals. You will also elevate NWEA key spokespeople across our channels to build our voice and share perspectives. You are a curious, proactive, and collaborative leader, who leverages data and best practices to drive effective social media strategies.
Your Next Challenge...

  • Cultivate the presence of NWEA and our key spokespeople on the right social media channels to build awareness and preference for our products, services, and strategic initiatives.
  • Collaborate with internal stakeholders in defining social media strategy, and then execute on strategies to increase content and engagement across channels
  • Build relationships with influencers and key audiences, including educators, school leadership, the media, and the public .
  • Lead traffic management activities of NWEA organic social media, and support the develop ment of content designed for social engagement
  • Provide social media guidelines, training and support to key staff to reinforce the awareness and leadership strateg ies and contribute to constructive online conversations
  • Define and monitor social media KPIs, compile and distribute social media reports to stakeholders to internal teams
  • Maintain publishing calendars and collaborate with Marketing content team and external vendors to align social media with content and campaigns
  • Highlight and interact with user generated content with heightened attention given during crisis
  • Manage and/or coordinate vendor relationships related to social media
Your Traits for Success...

  • Proven track record for driving organic social media growth and engagement across multiple channels
  • Demonstrates a thorough understanding of different social media platforms' nuances and key audiences
  • Strong knowledge of social media analytics and familiarity with monitoring platforms such as Sprout Social
  • Experience working successfully with multiple stakeholders and contributors in a collaborative environment
  • Strong project management and planning skills to manage multiple projects and competing priorities simultaneously for seamless execution.
  • Deep understanding of online communities and how to build, measure and grow them
  • Solid experience using analytics and reporting tools
Your Education and E xperience...

  • Bachelor's degree in marketing , communications or journalism ; or an equivalent combination of experience and education will be considered in lieu of a degree
  • 3-5 years' experience in social media management, content marketing , digital marketing, journalism , or public relations is highly desired
  • Successful track record of increased engagement with audience s across social media channels
  • Knowledge of K12 education a pl us

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