Field Marketing Manager

Location
Portland, OR, US
Salary
Competitive
Posted
May 14, 2019
Ref
342
Description

Field Marketing Manager

Who You Are...

You are a Field Marketing Manager who will play a critical role in supporting the field marketing operations of the department. You will work with marketing team members and regional sales managers to develop and execute a field marketing program supporting the direct sales channels. You will serve as a liaison between sales and marketing, and you will draw upon marketing experience to develop customized lead generation, cross-sell and retention programs based on market needs, while managing and executing program deliverables.
Your Next Challenge...

  • Plan and execute marketing programs that are tailored to local markets while complementing national marketing strategy
  • Manage the advertising programs associated with state or regional industry associations
  • Develop strategic plans, content, and tools to address regional requirements and market dynamics.
  • Execute effective field promotions in response to time-sensitive, high-value market opportunities.
  • Write compelling copy for personalized promotional emails to help drive prospecting and cross-selling conversations
  • Partner with Sales Operations to refine and maintain reliable event processes and sales campaign follow-up workflows
  • Regularly analyze and communicate marketing results from assigned campaigns and adjust as needed
  • Conduct quarterly reviews of regional/team marketing programs and suggest adjustments based on metrics and data
  • Partner with the public relations and content team to identify, gather and publicize local success stories and media opportunities
  • Travel and support regional trade shows, Fusion user conference, or assessment events (typically 2x per year)
  • Inform content for individual state pages on NWEA.org
Your Traits for Success...

  • Excellent verbal/written communication skills required
  • Must be highly organized, detail-oriented, and have ability to meets deadlines and manage multiple projects
  • Demonstrated negotiation, conflict resolution and delegation skills are critical.
  • Proficiency with Microsoft Word, Excel, PowerPoint and Outlook required. Marketo and Salesforce.com experience highly valued
Your Education and E xperience ...

  • Bachelor's degree in Marketing, Communications, English, Journalism or related field preferred . An equivalent combinations of work experience and/or education will be considered in lieu of a degree
  • 5+ years of experience in marketing, marketing communications and/or brand management
  • Experience in public relations, digital and email marketing, web strategy, design or event management is beneficial
  • Experience in the field of education (K-12) preferred , but not required

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