Sr. Product Marketing Manager

Description
Sr. Product Marketing Manager

As our Sr. Product Marketing Manager, you will lead go-to-market strateg y and plan ning , buyer development, positioning and messaging , product launch communication strategy and sales enablement . You will be a key leader in evangelizing NWEA and the MAP Suite solution both internally and externally for the organization . Your role will partner deeply with Product M anagement , Partner Accounts and other key functions at NWEA to ensure organizational readiness for GTM and launch es . Y ou will also be innately curious and driven to gain deep understanding of what motivates and influences district/school buyers and how this coupled with data-driven insights increases market share in a complex and competitive education market.
Your Next Challenge...
  • Develop and lead efforts on positioning, messaging and collateral around product differentiators, verticals, and buyer behavior to inform Awareness, Lead Generation, P artner Retention , Loyalty and s ales efforts
  • Ensure market-facing messaging articulate s value propositions through a variety of channels and tactics , including pitch decks , digital and websites , talking points, FAQs, marketing assets, articles, blogs, referenc e guides, sales scripts, etc. and periodically deliver presentations to partner and prospect audiences.
  • Translate insights from research, competitive analysis and data into marketing strategies, messaging and differentiated content that improves awareness and engagement with prospects and partners
  • Work closely with Product Management on Win/Loss Analysis, Competitive Analysis, developing market context and value on new features and releases, org and sales training, content creation, etc.
  • Conduct and collaborate on market sizing and opportunity analysis for new products , solutions and services
  • Collaborate with marketing team members responsible for digital, demand gen, events, PR, etc., to create annual and quarterly marketing plans and campaigns that achieve or exceeds sales objectives.
  • Develop and drive sales enablement strategies to inform and train the field and sales teams on new and updated solutions and services at NWEA
Your Traits for Success...
  • Proven track record in crafting compelling brand and product positioning & messaging
  • Strong background in developing product marketing plans and go-to-market strategies in complex, multi-faceted market environments where there are competitive pressures
  • Ability to influence multiple stakeholders across an organization , including product management, digital and channel marketing, sales, partner success and services , and establish credibility as the market expert.
  • Experience in competitive and market analysis; market sizing and competitive positioning
  • Skills in pricing, forecasting, and driving achievement of key metrics in a SaaS business environment
  • Hands-on ability to create a range of marketing assets for sales enablement, campaigns and other content needs related to products
  • Analytical skills in qualitative & quantitative product and industry research
Your Experience & Education...
  • 8 + years of marketing experience ; 6 + years in product marketing preferred; S aaS product , B2B market experience preferred; Education market experience a plus, but not required
  • BS/BA in marketing or business preferred
  • Project management experience/training ; lean six sigma certification desired

Similar jobs

Similar jobs