Description

Marketing Programs Manager You are a Marketing Programs Manager that will play a vital role in developing , driving and executing on marketing programs that meet both demand generation and customer retention marketing objectives at NWEA . You have a proven track record managing marketing campaigns, both large and small . You understand internal and market drivers and work cross functionally to lead, develop and ensure delivery on , campaigns and program deliverables, all while communicat ing progress to both marketing and sales teams . You are data driven in your approach and are curious to understand the complexities of the market to create targeted and effective marketing programs and drive positive results through campaign efforts .

Your Next Challenge...

• Plan, develop , and drive demand generation and partner retention marketing programs and campaigns that align and deliver on marketing and sales goals for NWEA
• Work cross functionally with product marketing, marketing ops, digital marketing, creative, brand and sales and to develop programs based on market needs and then activate the team to manage and execute program deliverables.
• Develop strategic plans, content, and tools to address market needs and customer pain points
• Manage the national advertising programs associated with industries and associations
• Track results of programs, campaigns and tactics to determine ROI and impact against KPIs in partnership with project management, field marketing and marketing operations
• Conduct quarterly reviews of marketing programs and suggest adjustments and optimization based on metrics and data
• Surface and explore sales needs and feedback to the broader Marketing team to help refine initiatives, messaging and materials
• Travel and support national and/or trade shows, Fusion user conference, or assessment events (typically 2 -3 x per year)
• Inform content for webpages on NWEA.org

Your Traits for Success...

• Strong ability to influence and drive consensus across teams, including digital and channel marketing , content, creative , brand , sales , among other function al teams
• Experience in market analysis , market sizing and segmenting to drive targeted campaigns
• Exceptional people and communication skills with the ability to communicate information clearly , concisely and ensures others are informed
• Excellent quantitative and analytical skills needed to drive results . High attention to detail is important
• Proficiency with Microsoft Word, Excel, PowerPoint and Outlook required. Marketo and Salesforce.com experience highly valued

Your Experience and Education ...

• Bachelor's degree in Marketing, Communications, English, Journalism or related field preferred.
• 7 + years of marketing experience, focused on marketing programs to drive demand generation and customer retention
• Demonstrated skills in partnering, supporting and collaborating with direct sales organizations
• Experience in public relations, digital and email marketing, web strategy, design or event management is beneficial
• Expert project management skills and ability to work on multiple , competing projects concurrently
• Lean Six Sigma certification preferred
• Experience in the field of education (K-12) preferred, but not required

What We Can Offer You...

At NWEA we not only offer competitive pay, a 15% contribution of eligible employee's base salary to a defined contribution 403(b) retirement savings plan, career development opportunities and an awesome culture, we also offer industry leading benefits and perks that are focused on supporting our employee's holistic well-being.
Who We Are...

NWEA is a research-based not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency and provide insights to help tailor instruction. For 40 years NWEA has developed innovative Pre-K_12 assessments including our flagship interim assessment MAP Growth; our progress monitoring and skills mastery tool MAP Skills. Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. Our tools are trusted by educators in 140 countries and more than half the schools in the US.

NWEA endeavors to make www.nwea.org accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please call us at (503) 624-1951 or e-mail us at onlineaccommodations@nwea.org and let us know the nature of your request, your location and your contact information. This is for accommodation requests only and cannot be used to inquire about the status of applications.

NWEA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here.

If you'd like more information on your EEO rights under the law, please visit the EEOC website.