Director, Corporate Communications

K12 Inc.
Herndon, VA, United States
May 02, 2019
Requisition Number 19-1589
Title Director, Corporate Communications
City Herndon State VA

Director, Corporate Communications
K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms, giving children access to a high-quality education no matter where they are in the world.

We pride ourselves on maintaining the highest level of integrity. We have the same high expectations for our employees as we do for the students who are in our programs. These are just a few of the values that make K12 a great place to work.

The Director of Corporate Communications manages and helps to develop internal and external communications that promote the company's vision, culture, business plans and brand identity in a manner that fosters positive spirit and positions the company as a premier provider of online education.

Working with the Senior Vice President of Corporate Communications, the position plays a key role in translating corporate strategy and news to both internal and external audiences. The incumbent will also serve as the primary point of contact for external media inquiries regarding K12, Inc. Additionally, this role supports a majority of internal and external executive communications.
AS Director, Corporate Communications, YOU WILL..
  • Collaborate with the SVP, outside agencies and other stakeholders to develop and manage strategic internal and external communications plans, employee communications, executive communications, media relations and corporate crisis communications.
  • Be integrally involved in reputation and brand management for the company.
  • Work with the SVP to manage and grow external media coverage that currently produces over 200 media hits per quarter.
  • Manage media research, outreach and interview requests.
  • Develop talking points, white papers and other materials to support media relations and issues management.
  • Develop executive communications, speeches, and presentations.
  • Serve as a strategic communications advisor and support team for executive management as well as Marketing, Human Resources, Public Affairs, and Investor Relations.
  • Identify emerging public issues that may affect the company and works to proactively address.
  • Work with SVP to manage employee communications, including the corporate intranet, in close coordination with Human Resources.
  • Manage weekly employee newsletter that includes multiple written articles and a featured video.
  • Do you communicate well?
  • Can you build customer confidence?
  • Are you able to tackle problems and take independent action?
  • Is your manner honest and straightforward?
  • Are you able to prioritize and meet deadlines?
  • Do you value others' opinions?

Minimum Required Qualifications
  • Bachelor's degree in journalism, public relations, communications, marketing or a related field;
  • Master's Degree preferred AND
  • Fifteen (15) or more years of experience in strategic communications AND/OR
  • Public relations utilizing traditional and new media avenues with responsibilities including planning, company spokesperson, crisis communications, copywriting and online platforms OR
  • Equivalent combination of education and experience
  • Exceptional written communication skills tailored for specific purposes, such as news releases, executive speeches and presentations, interviews, video scripts, and articles.
  • Strategic thinker with the ability to translate business objectives into integrated communication strategies and tactics that drive business performance and internal culture
  • Innovative thinker, problem-solver and communicator especially in regards to utilizing new media technologies - must be very knowledgeable about social media.
  • Ability to collaborate with senior leadership to address crisis communications
  • Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint ); Proficiency with public relations research/tracking software, social media platforms, and basic HTML
  • Ability to travel approximately up to 30% of the time

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the State where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. By signing below the incumbent acknowledges that she/he has reviewed and is familiar with the contents of this job



  • About us
  • K12 Produces Results
  • Kudos and Honors
  • thinkTANK12
  • Limitless Learning

K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here .

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