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Marketing Analyst II

Employer
K12 Inc.
Location
Herndon, VA, United States
Salary
Competitive
Requisition Number 19-0612
Title Marketing Analyst II
City Herndon State VA

Description
Marketing Analyst 2
K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms, giving children access to a high-quality education no matter where they are in the world.

We pride ourselves on maintaining the highest level of integrity. We have the same high expectations for our employees as we do for the students who are in our programs. These are just a few of the values that make K12 a great place to work.

K12 is seeking an analyst to join the Marketing Analytics team. This role will be primarily responsible for analysis for Private Pay Business Line. This person which will join a fast-paced, results oriented team. The desired candidate will be ready to hit the ground running, delivering value for K12 through insight generation and analysis from the get-go.
AS Marketing Analyst 2, YOU WILL..
  • Perform analyses on market trends, KPIs, and business processes within K12's Private School Business Line.
  • Find opportunities for cost savings, improved efficiency and improved conversion rates.
  • Collaborate with business partners and operations teams to utilize findings create measurable ROI.
  • Utilize Excel, PowerPoint and other tools to create and deliver presentations to management and stakeholders.
  • Develop SQL-based queries and reports based on Call, Lead, Sales, Conversion and Enrollment data sets.
  • Participate in the development of forecasts and predictive models in collaboration with Finance, Data Scientists, and other team members.
  • Work collaboratively with team members and stakeholders within an Agile sprint-based project methodology.
  • Provide regular status updates and visibility into accomplishments, upcoming activities and roadblocks on projects.
  • Create and maintain company documentation regarding processes, techniques, requirements and other core work activities.
IS K12 RIGHT FOR YOU?
  • Do you communicate well?
  • Can you build customer confidence?
  • Are you able to tackle problems and take independent action?
  • Is your manner honest and straightforward?
  • Are you able to prioritize and meet deadlines?
  • Do you value others' opinions?


Requirements
Minimum Required Qualifications
  • Bachelors' degree in STEM, Analytics, Marketing, or related field AND two years of work experience, OR
  • Master's degree in STEM, Analytics, Marketing or related field
  • 3 years experience using Microsoft Excel in a variety of business capacities
  • 2 years experience using SQL to join, aggregate, and extract data
OTHER REQUIRED SKILLS, & ABILITIES:
  • Ability to work collaboratively in a fast-paced team environment
  • Strong written and verbal communication skills
  • Strong problem solving skills
  • Independent and self-driven
  • Ability to pass required background check
Desired Qualifications:
  • Prior experience working with a combination of Call, Lead, Sales, Order and/or Enrollment data sets
  • Prior experience developing BI dashboards and reports
  • Understanding of databases and data models
  • Experience with R, Python, SAS
  • Experience building regression and/or machine learning models
  • Business background and understanding of business administration, sales and marketing processes
  • Prior industry experience in the Education industry

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • This is an Office Based Position. The noise level in the office is usually moderate (computers, printers, light foot traffic).
    The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the State where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. By signing below the incumbent acknowledges that she/he has reviewed and is familiar with the contents of this job

    description
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  • WHO ARE WE?

    • About us
    • K12 Produces Results
    • Kudos and Honors
    • thinkTANK12
    • Limitless Learning

    K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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