Digital Marketing Manager

K12 Inc.
Herndon, VA, United States
Feb 18, 2019
Requisition Number 19-0337
Title Digital Marketing Manager
City Herndon State VA

Search Engine Management (SEM) Marketing Manager
K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms, giving children access to a high-quality education no matter where they are in the world.

We pride ourselves on maintaining the highest level of integrity. We have the same high expectations for our employees as we do for the students who are in our programs. These are just a few of the values that make K12 a great place to work.

The SEM Marketing Manager will be responsible for managing SEM (Paid Search) activities such as keyword strategy, new campaign or test launches, process improvements, and Ad ranking optimization across all major search networks. .
AS A Search Engine Management (SEM) Marketing Manager, YOU WILL..
  • Day-to-day management on campaigns, including: bid management, budget allocation, forecasting, performance monitoring, creative testing, keyword expansions, etc
  • Monitor paid search trends and investigate irregularities in performance to identify opportunities for improvement and optimization 
  • Track record of analyzing PPC issues and opportunities, providing and implementing recommendations to improve campaigns
  • Develop and execute intent/testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages
  • Know and keep up-to-date on all available market and internal customer information to manage efficient media campaigns in Paid Search
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Do you communicate well?
  • Can you build customer confidence?
  • Are you able to tackle problems and take independent action?
  • Is your manner honest and straightforward?
  • Are you able to prioritize and meet deadlines?
  • Do you value others' opinions?
Minimum Required Qualifications
  • Strong quantitative and critical thinking
  • Attention to detail
  • Ability to work and adapt in a fast-paced environment
  • Communication skills
  • Excellent time management and organizational skills
  • Self-starter, but also able to learn and follow direction
  • Results focused

    The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the State where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. By signing below the incumbent acknowledges that she/he has reviewed and is familiar with the contents of this job



    • About us
    • K12 Produces Results
    • Kudos and Honors
    • thinkTANK12

    K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
    • Please view Equal Employment Opportunity Posters provided by OFCCP here .

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