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Marketing Web Analyst

Employer
K12 Inc.
Location
Herndon, VA, United States
Salary
Competitive
Requisition Number 18-3292
Title Marketing Web Analyst
City Herndon State VA

Description
K12 is seeking a web analyst to join the Marketing Analytics team. This person will join a fast-paced results-oriented team and will be responsible for analysis of website, customer acquisition and conversion activities. The desired candidate will excel at problem solving and will be a fast learner- capable of picking up new tools and techniques and quickly applying them on the job.

AS A WEB ANALYST 1 YOU WILL . . .

• Perform analyses on web activity, and business activities
• Create, enhance and refresh web activity/conversion reports and dashboards using Adobe Analytics, Microsoft Excel and SQL
• Support A/B and multivariate tests
• Create and deliver presentations to management and stakeholders Requirements

MINIMUM REQUIRED QUALIFICATIONS: • Bachelor's Degrees in Marketing, Mathematics, Statistics, Economics, or related field, AND • 1-3 years' experience in an analysis role with demonstrated success in managing complex data sets • 1-3 years' experience using a web analytics tool (Adobe Analytics/Google Analytics) for analysis and reporting • 1-3 years Strong knowledge of Microsoft Excel in a variety of business/education capacities, OR • Equivalent combination of education and experience OTHER REQUIRED QUALIFICATIONS: • Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency. • Ability to work collaboratively in a fast-paced team environment • Strong written and verbal communication skills • Strong problem-solving skills Independent and self-driven • Ability to pass required background check DESIRED QUALIFICATIONS: • Exposure to web technologies such as HTML, CSS, JavaScript • Experience with A/B tests • Experience developing BI dashboards and reports • Experience with R, Python, SAS or similar Experience in the Education industry

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