Requisition Number 18-2554
Title Marketing Manager
City Herndon State VA

Description
Marketing Manager
K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms, giving children access to a high-quality education no matter where they are in the world.

We pride ourselves on maintaining the highest level of integrity. We have the same high expectations for our employees as we do for the students who are in our programs. These are just a few of the values that make K12 a great place to work.

The Marketing Manager will participate in the development and execution of the acquisition marketing programs to generate enrollments for the company supported lines of business. This position is part of a high-performance team leveraging offline and digital channels to drive customer acquisition through direct response.

AS A Marketing Manager, YOU WILL..

• Works with agencies to develop and implement niche and local marketing campaigns and sponsorships (includes digital and offline tactics).
• Plans and executes acquisition email channel including strategy, list selection, unsubscribe process, creative development and testing.
• Team lead to service FTS clients requesting agency media plans for select schools.
• Monitors, reports and analyzes campaign performance against target KPIs and ROI and identifies actionable insights to improve media effectiveness and efficiency.
• Creates and delivers presentations on assigned media plans and performance results.
• Manages budget and reconciliations of planned vs. actual spend for assigned media.
• Develops and executes test plans to optimize media performance and conversions.
• Supports creative development for assigned media channels, consistent with industry best practices and insights from campaign performance.
• Monitors and identifies opportunities to overcome competition
• Works with multiple business and product owners, creative teams, and operational groups to optimize digital and offline acquisition initiatives.
• Works with external media agencies and vendor partners to facilitate execution of media and programs

IS K12 RIGHT FOR YOU?

• Do you communicate well?
• Can you build customer confidence?
• Are you able to tackle problems and take independent action?
• Is your manner honest and straightforward?
• Are you able to prioritize and meet deadlines?
• Do you value others' opinions?

Requirements
MINIMUM REQUIRED Qualifications

• Bachelor's degree in Marketing or related field AND
• Five (5) years working experience in marketing AND
• Two (2) years of experience managing and implementing paid media OR
• Equivalent combination of education and experience

OTHER REQUIRED Qualifications

• Proven experience managing the development and execution of digital and offline marketing acquisition campaigns
• Strong organization skills with great attention to detail and proactive approach
• Strong project management skills with proven ability to prioritize high volume workload in fast-paced environment
• Superior interpersonal, written and verbal communication skills with demonstrated ability to manage and collaborate with internal and external partners
• Good working knowledge of Excel with ability to build reports and manipulate the data for analysis and budget management
• Microsoft Office (Outlook, Word, PowerPoint; Web proficiency)
• Ability to pass required background check
• DESIRED Qualifications:
  
• Agency and/or account management experience working as liaison across inter-company departments with multiple stakeholders
• Knowledge of digital marketing best practices to deliver cost improvements and ROI
• Demonstrated analytics skills and data-driven thinking to develop insights into campaign performance and optimization
• Demonstrated budget management skills
• Creative development experience for digital and print media
• Experience in the education space driving lead generation

WHO ARE WE?

• About us
• K12 Produces Results
• Kudos and Honors
• thinkTANK12

K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.