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Marketing Outreach Specialist

Accel Schools
Columbus, OH, US
About the Opportunity

"We believe that every child should be able to be anything they want in life, regardless of their birthplace and circumstances." - Ron Packard, CEO & Founder

ACCEL Schools is a network of 80+ high-performing, public charter schools serving PK-12 students. We proudly advocate for school choice and work to address educational inequities throughout the United States. Our schools are inclusive and widely differ to reflect the unique values of the many urban, suburban, and rural communities we serve. Our brick-and-mortar, virtual, and hybrid schools specialize in closing educational gaps and offer innovative models such as career-technical education, sports training, bilingual programming, and more. We have been recognized and praised by legislators, authorizers, and researchers for providing exceptional education options to students in historically under-resourced communities.

Accel Schools is seeking a results-driven, Marketing and Outreach Specialist to join our team. Reporting to the Director of Marketing, the Marketing and Outreach Specialist (Columbus, OH area) will play a critical role within the team to ensure full enrollment at schools within the Accel Schools network. The Marketing and Outreach Specialist will generate leads that result in new student enrollments, develop and execute strategies and tactics to achieve full enrollment, provide high-quality customer service, community outreach, guide prospective families through the enrollment process, and provide support within the entire Marketing Team.

As A Marketing Outreach Specialist supporting efforts for ACCEL Schools you will be responsible for the following areas:

Lead Generation/Strategy Development and Execution:
  • Supports the Marketing Managers in leading the outreach and partner relationship management efforts to ensure an ongoing pipeline of new leads
  • Works with assigned schools to develop strategies to achieve enrollment goals, maintain focus on performance to goal, engage school staff to close enrollment leads, facilitates updates with school leaders and provides accurate and regular communication
  • Door-knocking/Canvassing in neighborhoods to target local families and students
  • Canvassing at grocery stores, parks and other public locations
  • Tabling and approaching people to start conversation at public locations or community event
  • Contact and meet day cares, community agencies, businesses, community center, preschools, etc. to explain benefits of the schools(s) and create partnerships
Enrollment Process Management:
  • Ensures that high level of customer service is consistently provided to prospective families, staff, internal/external partners and stakeholders
  • Fully understands and utilizes the student recruitment portal to guide prospective families through the application and enrollment process
  • Reviews, secures, and ensures the quality of all data collected and utilized in the enrollment process
About You: To perform this job successfully, an individual must be able to perform each essential duty accurately. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Passionate belief in the mission of Accel Schools
  • Demonstrated experience in lead generation and strategy development and execution
  • Demonstrated strong networking and relationship building skills; must be able to represent themselves and our schools confidently in new situations and to new people
  • Highly developed communication skills; and ability to influence others by persuasively presenting thoughts and ideas to gain commitment and agreement for proposed ideas and solutions
  • Self-starter with strong organizational skills and attention to detail, analytic skills and excellent follow-through; demonstrated ability to successfully handle multiple projects concurrently
  • Ability to maintain a high level of data integrity and privacy/confidentiality of personal information
  • Computer experience (Word, Excel, database management, spreadsheets, social networking) required. Experience with SchoolMint is preferred
  • Must be comfortable working in the field in neighborhoods across the city of Cleveland
  • Bachelor's degree or equivalent work experience preferred
  • 1-3 years of student recruitment, sales, or customer service experience
  • Able to walk and stand for long periods of time
  • Reliable Transportation Required
  • Strong organizational and interpersonal skills
  • Ability to work a flexible schedule, including evenings and weekends as needed
  • Proficient in computer applications
Our Benefits:

Life benefits - time & peace of mind
  • Paid time off
  • Retirement contributions
  • Optional Basic Life and AD&D insurance
  • Voluntary life insurance (employee, spouse, child)
  • Discounted childcare at Early Learning Academies locations
Health benefits - stay well & thrive
  • Medical, dental, and vision insurance
  • Employee Assistance Program
  • Voluntary short-term disability insurance
  • Voluntary long-term disability insurance
Career benefits - keep growing
  • Career advancement opportunities throughout Pansophic Learning and our strong network of 4,000+ instructors and education professionals

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.



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