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Marketing and Enrollment Director

Job Details

Position Type:
Professional/Marketing
  • Date Posted:
    3/20/2023
  • Location:
    IV - 41420 - St. Francis Xavier School, LaGrange
  • Date Available:
    May 2023
  • Closing Date:
    Until Filled
  • We are presently looking for a Marketing & Enrollment Director. St Francis Xavier School is a two-time Blue Ribbon Winner for academic excellence. We are located in the Western Suburb of LaGrange. We have approximately 430 students in grades Preschool - 8th.

    Job Summary:
    -Lead the school's marketing & communications to increase awareness and interest in supporting the school among current families, prospective families, alumni and the greater SFX parish.
    -Manage the school's enrollment efforts to insure maximum enrollment, through current famiy retention and prospective family recruitment.
    -Serve as an integral part of the School Leadership Team and work closely with the Principal, school and parish staff, the School Advisory Board, volunteer committees, and prospective families to accomplish the many responsibilities of this position and achieve predetermined goals.

    Key Job Responsibilities
    Marketing / Public Relations / Communication


    1. Keep the parish families and the community updated on school events/ accomplishments.

    2. Manage media communication to parents within and beyond the elementary school community.
    • Edit, revise, and monitor the school website.
    • Edit, revise, and monitor all school related social networking sites.
    • Coordinate and publish a school promotional newsletter to the school community on a regular basis.
    • Create and publish a School Annual Report to include a State of the School letter from the Principal/Pastor, a financial summary, fundraising/endowment growth, a list of donors and stories highlighting the school's accomplishments.

    3. Research, develop, and implement programs to market St. Francis Xavier Elementary School to prospective families.

    4. Share school information for the weekly parish bulletin and send to parish bulletin editor on a timely basis.

    5. Coordinate information for the Ogden Avenue announcement board with the designated parish staff person.

    6. In partnership with Development (including School Advisory Board and Parish Development staff) create mission focused stories/content to be used in fundraising communications.

    7. Serve as liaison to share local school and community news and events.

    Enrollment

    1. Keep the school community updated on school events/accomplishments.

    2. Coordinate recruitment and new family registration activities.
    • Develop and maintain all school recruitment materials.
    • Direct school tours for prospective families.
    • Coordinate the annual School Open House with the School Advisory Board and Family School Association.
    • Maintain contact with families expressing interest and who have not yet made a decision.

    3. Ensure accurate enrollment data. Analyze enrollment and demographic trends for use in forecasting enrollment for subsequent two years.

    4. Maintain enrollment projections and student retention data.

    5. Create graphics using graphic software to accompany written communications.

    6. Assess, on an ongoing basis, programs that keep the school competitive in the area.

    7. Complete annual enrollment funnel using data to create a plan for predicted enrollment

    8. Investigate to compare and report on competitor's tuition and fees.

    9. Serve as a member on the Strategic Plan to maintain and achieve the goals in the plan dealing with marketing and enrollment.

    10. Attentive to school events and calendars to coordinate promotion for upcoming events.

    Skills Needed:
    Bachelor's Degree required
    Excellent written and verbal communication skills
    Extensive experience in the use of social media promotions
    Proficient skills in graphic arts software (i.e. CANVA)

    Preferred knowledge of Constant Contact software
    Proficient in G-suite products
    Excellent skills in public relations
    Self-motivated and organized
    Collaborative mindset


    **Other duties and responsibilities as determined by the Principal or Pastor

    Company

    The Archdiocese of Chicago School System is the largest Catholic school system in the United States. It is the largest private school system in the country. It serves the city of Chicago as well as Cook and Lake Counties, has approximately 70,000 students in its approximately 200 schools.  The AOC schools have been the recipient of the greatest number of Blue Ribbon Awards of any school system in the nation. Our Catholic Schools are a living response to the church’s mission and they work with parents/guardians as partners in the academic education and faith development of their children. AOC Catholic Schools are accredited by the Archdiocese and the State of Illinois.

    Company info
    Website
    Telephone
    312-534-5231
    Location
    835 N. Rush
    Chicago
    IL
    60611
    US

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