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Director of Brand and Creative

Employer
Saga Education
Location
Remote, US
Salary
Competitive

Job Details

Employment Status: Full-time; Remote

Reports to: Chief of Marketing and Communications

Start date: March 2023

Anticipated compensation: Starting at $114,200 - 136,900 , commensurate with experience

Who We Are

Saga Education is a national leader in high-impact, in-school tutoring. We leverage the power of human capital and technology to accelerate student outcomes and create more equitable learning for students.

Since our founding in 2014, we have reached more than 30,000 students and counting. With our proven-to-work tutoring model and focus on relationship building, we have been able to reach students who need it most and support families, educators, and districts through our services. Whether that be through our work in providing direct solutions, building cutting edge products, or advocating for impact, our vision to make education equitable for all students is realized daily.

For more information about Saga Education's mission, vision, and services, please visit us at www.sagaeducation.org .

What We Do

Inside each student lives a story waiting to unfold. We know every student is capable of shaping a story of success-in school, and in life. But not every student has had a fair chance to see it. Saga Education envisions a world where students-especially Black and Latinx students-have equitable access to economic and social mobility. To achieve this, Saga seeks to establish high-impact, in-school-day math tutoring as an integrated part of a student's education, as a proven response to accelerating educational equity.

Our research shows our program works-not only to raise math scores but to foster the confidence and sense of belonging that underpin all academic success. As a trusted leader in building powerful tutoring programs, Saga provides the resources and tools to enable all districts to take advantage of our expertise. Saga has the evidence and experience to know what works.

What You'll Do

The Director of Brand and Creative will lead brand strategy and is responsible for building and managing the team responsible for defining and managing the company's overall brand strategy, positioning, voice, media and execution. This person is an unparalleled storyteller and brand strategist-a crucial role as Saga launches multiple products and services- and will work alongside the Chief of Marketing as well as our internal and external marketing and communications teams. The responsibilities of this position include:
  • Develop and launch integrated brand campaigns to amplify awareness across multiple touch points: web, email, digital, sponsored events and media in collaboration with Saga's marketing team and 3rd party marketing and communications partners
  • Create a deep understanding of Saga's target audience (district leaders and administrators) including their motivations and buying behaviors
  • Design, test and iterate messaging points and marketing campaigns that yield increased engagement, awareness, and demand for Saga's tutoring services and products
  • Partner with Saga's District Partnerships, Product Marketing, and Design teams to create an integrated approach to elevating Saga's brand with school district prospects and existing partners
  • Build a clear and actionable cross-functional brand execution strategy and support internal alignment
  • Define and consistently uphold brand visuals and copy, creating the required brand and creative documentation and processes to support consistent execution internally and externally
  • Remain current and understand brand marketing trends and industry activity to identify and develop new ideas, tactics, programs, and initiatives to cut above the noise in the broader competitive landscape
  • Coordinate with our Design, Product Marketing and Talent Acquisition teams on strategies to develop branded consumer experiences, and ensure that brand is differentiated and impactful in the market
  • Coach, support and develop a high performing team of content creators and strategists
  • Other duties as needed and assigned
What We'll Use To Measure Success
  • Mission Alignment - You have a deep understanding of social injustice in education
  • Communicates Effectively - You deliver clear, multi-mode communication to various audiences
  • Builds Effective Teams - You build strong and diverse teams to achieve common goals
  • Ensures Accountability - You hold yourself and others accountable to meet commitments
  • Stakeholder Focus - You build and value strong stakeholder relationships
  • Collaborates - You build partnerships and work collaboratively to meet shared objectives
What You Bring
  • Bachelor's degree or higher in a related field
  • 8+ years experience in brand strategy and marketing within the education or education technology sector, required
  • Proven experience building brand awareness and marketing strategies targeting K-12 school district leaders and administrators
  • Proven experience managing integrated marketing programs across digital channels and school district buying personas
  • Experience working from a data-driven mentality, with a focus on how to use insights to influence planning and execution
  • Experience with A/B and multivariate testing
  • An entrepreneurial spirit, solution-oriented and focused on getting things done amid ambiguity
What We'll Provide

Saga Education offers competitive compensation and benefits, which includes IVF coverage, paid parental leave, opt-in FSA, and telehealth benefits. Saga provides a generous PTO package including a paid Winter Wellness Break, an opt-in 401k with discretionary match and company provided technology. All employees have access to our comprehensive Employee Assistance Program, Saga 360 Wellness Program and DEIB events and initiatives.

Saga Education provides equal employment opportunities to all employees and applicants.

To remain at the cutting edge of educational innovation and impact, we celebrate and leverage our diversity in all of its intersectional identities and nurture a sense of belonging at all levels of the organization. We welcome ideas and perspectives from all employees to fulfill the full promise of our mission. Our diversity is our strength. W e encourage people of all racial, ethnic, and socioeconomic backgrounds to apply for this and all available roles.

Thank you for applying to Saga Education.

#LI-Remote

Company

Who We Are

Saga Education is a national leader in high-impact, in-school tutoring. We leverage the power of human capital and technology to accelerate student outcomes and create more equitable learning for students.

Since our founding in 2014, we have reached more than 30,000 students and counting. With our proven-to-work tutoring model and focus on relationship building, we have been able to reach students who need it most and support families, educators, and districts through our services. Whether that be through our work in providing direct solutions, building cutting edge products, or advocating for impact, our vision to make education equitable for all students is realized daily.

For more information about Saga Education's mission, vision, and services, please visit us at www.sagaeducation.org .

What We Do

Inside each student lives a story waiting to unfold. We know every student is capable of shaping a story of success-in school, and in life. But not every student has had a fair chance to see it. Saga Education envisions a world where students-especially Black and Latinx students-have equitable access to economic and social mobility. To achieve this, Saga seeks to establish high-impact, in-school-day math tutoring as an integrated part of a student's education, as a proven response to accelerating educational equity.

Our research shows our program works-not only to raise math scores but to foster the confidence and sense of belonging that underpin all academic success. As a trusted leader in building powerful tutoring programs, Saga provides the resources and tools to enable all districts to take advantage of our expertise. Saga has the evidence and experience to know what works.

Company info
Website
Telephone
7735505500
Location
1016 W Jackson Blvd
Chicago
IL
60618
United States

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