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Leader of Growth Marketing

Employer
Success Academy Charter Schools
Location
New York, NY, US
Salary
Competitive

Job Details

Thanks for your interest in Success Academy! Running the largest, fastest-growing, and highest-performing network of public charter schools in New York City takes a village - families, children, teachers, staff and faculty, advocates and supporters alike. We would love to welcome you to our community! We work tirelessly every day to ensure each child in NYC has access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through the doors of one of our 49 schools in NYC a fair shot at reaching his or her potential.

Job Description

Success Academy is looking for a senior marketing leader with extensive experience overseeing customer growth, from paid media through to lifecycle marketing and conversion rate optimization. The Leader of Growth Marketing will be responsible for the design and execution of integrated demand strategies across our paid and organic channels - SEM, SEO, paid social, email, and more. This role will partner with the Success Academy Creative Agency leadership team to set the overall marketing strategy, determine cross-channel budget allocation, set up performance measurement/reporting, and lead a team of internal and external resources to execute.

Looking for a candidate well versed in forecasting, resource planning and team management, with a track record of successful process development and performance outcomes. They should have a test and learn mindset, unlocking growth by identifying optimization opportunities in the existing program, vetting new technologies and platforms, and working cross-functionally with key partner teams and outside media partners.

Reporting to the head of the Creative Agency, the Leader of Growth Marketing is responsible for leading the marketing team in achieving growth through an innovative, iterative, data-driven approach to the consumer experience and funnel optimization.

Key accountabilities:
  • Own the strategy and execution of growth marketing efforts that drive awareness, consideration, adoption, and expansion by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way.
  • Lead our paid media (digital, OOH, TV, radio, direct mail, etc.), SEO, content, and marketing data analytics workstreams to help achieve business objectives.
  • Lead rapid experimentation of new channels, campaigns, creative, and approaches for the purpose of building scalable solutions.
  • Leverage analytics and data-identifying new opportunities and optimizing existing channels to improve conversion rates throughout the funnel.
  • Develop and execute plans to consolidate all data sources, improve data hygiene, and enhance data with a variety of data enrichment tools.
  • Manage a team of digital marketing experts that will execute the strategies of the marketing plan.
Experience, knowledge, and skills:
  • 10+ years of performance marketing and acquisition marketing
  • Successfully built and executed growth strategies for both hyper-growth and scaled companies.
  • Shaped planning and execution of multiple, complex marketing programs, e.g. sales qualified leads, queries, experimentation, and ROI monitoring.
  • Proven expertise in the collection of key demand metrics across the funnel, working closely with the data team to ensure proper tracking and reporting is in place necessary to measure and optimize results.
  • Ability to synthesize, analyze and interpret data (including KPI reports) and transfer it into actionable steps.
  • Manages teams as well as cross-functional teams and proven track record of performance optimization.
  • Strong marketing instincts and proven track record of shaping and executing user growth strategies.
  • Excellent written, oral, and social interpersonal skills with powerful storytelling in simple language.
  • Proven ability to educate and influence management and senior leaders to act in a desired manner.
  • Experience thriving in a fast-paced matrixed environment.
Already an employee of Success Academies? Please go to your Okta Dashboard> Workday> Applications> Career to apply via our Internal Careers page.

We are an equal opportunity employer and value diversity at our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We actively seek applications from people of all backgrounds to strengthen our community and the perspectives needed to flourish in a multicultural world. Success Academy offers a full benefits program and opportunities for professional growth. Learn more about our philosophy, benefits, and team at https://jobs.successacademies.org/working-here/ .

Success Academy Charter Schools does not offer employment-based immigration sponsorship.

Company

Success Academy is hiring for this year and next year with ongoing hiring dates. Launch your career – and life after graduation! At SA, you’ll receive training from the moment you start, quickly grow your skills and build a strong professional foundation. You’ll work with a team of smart, committed colleagues and be supported at every step. Gain valuable and transferable job skills while building a network of lifelong friends and contacts. Seeking candidates from all majors. A degree in Education is not required. Apply today!

Company info
Telephone
646 597-4641
Location
95 Pine St
Floor 6
Ney York
NY
10005
US

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