Digital Communications Specialist - LTHT, Hourly

Employer
Ulster County BOCES
Location
New Paltz, NY, US
Salary
Competitive
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Job Details

Position Type:
Classified - Service Personnel/SERVICE - COMMUNITY RELATIONS

Date Posted:
11/23/2022

Location:
ADM: Community Relations

Closing Date:
12/13/2022

The Ulster BOCES Community Relations team is seeking an experienced professional with proven skills in the emerging digital communication field for hourly, per diem assignments for the purpose of promoting and building strong communication links between school districts, parents, staff, and community.

The ideal candidate will be tech savvy and have strong interpersonal skills, as well as have strong writing, proofreading, social media, website, photography, and organization/planning abilities. Experience working with schools a plus. The successful candidate will be responsible for providing a continuum of electronic and other communications services to regional school districts (such as website design, content creation, and management; social media management, electronic newsletters, video clips, and other coordinated public information services. Must be able to work as part of a team and under deadlines. Some evenings and weekends are required to cover school events.

All Civil Service Rules & Regulations apply. Fingerprinting required. Valid driver's license required.

Civil Service Classification: Competitive. Merit and fitness competitive examination applies.

Rate of pay: $30 - $35 per hour (Commensurate with experience and training).
GENERAL RESPONSIBILITIES:
This position involves responsibility for promoting and building strong communication links between the district, schools, parents, staff, and community. An employee in this class is responsible for providing a continuum of communications services that includes website design and management, social media management, and other coordinated public information services. The work involves responsibility for the design, implementation, and maintenance of school districts' web sites, as well as developing and writing content for electronic and print use and helping implement communications projects and strategies. Work is performed under the general supervision of a higher-level employee with considerable leeway allowed for the exercise of independent judgment and initiative in carrying out the details of the work. Supervision is not usually a function of this class. Does related work as required.

WORK SCHEDULE:
This is an hourly, per diem position on an as needed basis. The ideal candidate understands the nature of communication work and will have the ability to be flexible to cover special events that are scheduled outside of a set schedule or the normal work day (meaning some evenings and weekends are also required). As a deadline driven environment, workday flexibility is needed.

SPECIFIC DUTIES:
1. Designs, implements and maintains a visually compelling and technically effective school web site utilizing typographic and graphic design techniques, photography and illustration;
2. Coordinates the transfer of web site content from test to production with appropriate personnel to maintain quality assurance standards;
3. Uses various website tools, such as forms, electronic notifications, calendar systems, listserv or broadcast email programs;
4. Coordinates web project timelines and the nature and schedule of specific projects, in conjunction with departmental personnel, to ensure project timeframes are appropriate and can be met;
5. Monitors visitor traffic and recommends any necessary programming changes;
6. Analyzes and resolves design layout, content and implementation problems;
7. Responds to technical issues of site administration and infrastructure issues;
8. Monitors electronic presence for accessibility compliance and makes necessary adjustments;
9. Creates, curates, monitors and manages all social media published content (images, videos, ads, etc.) for the purpose of sharing news, cultivating relationships, and building online reputations;
10. Analyzes key metrics and tweaks strategy as needed;
11. Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results and show return on investment;
12. Attends various educational events and activities to gather information;
13. Takes photographs for use in newsletters, district publications, media releases, websites and social media;
14. Writes and distributes news releases and accompanying photographs to various news media;
15. Coordinates media invitations and attendance at events;
16. Plans, develops, writes, proofreads, edits, reproduces, and distributes school publications (i.e. newsletters, brochures, calendars, special marketing materials, etc.), and electronic communications content, including photographic and graphic design components;
17. May provide technical assistance to personnel relating to the promotion of programs and services on the web and its' benefits to users.

MINIMUM QUALIFICATIONS: Either:

A. Graduation from a New York State registered or regionally accredited college or university with a Bachelor's Degree in Computer Science, Information Technology, Graphic Technology, Graphic Communications, Computer Graphics, Public Relations, or a closely related field and one (1) year of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience in web design and/or development; OR

B. Graduation from a New York State registered or regionally accredited college or university with an Associate's Degree in Computer Science, Information Technology, Graphic Technology, Graphic
Communications, Computer Graphics, Public Relations, or a closely related field and (3) years of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience
in web design and/or development; OR

C. Graduation from high school or possession of a high school equivalency diploma and five (5) years of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience in web design and/or development; OR

D. An equivalent combination of training and experience as described in A, Band C above. Special Requirement: At time of appointment and throughout the duration of employment in this title, the incumbent
must possess and continuously maintain a valid New York State Driver's License.

AGENCY OVERVIEW

Our Mission:
At Ulster BOCES, our mission is to provide high quality shared educational, administrative, and technical services that will enable component school districts to develop the capacity of their students and adults to achieve higher standards of performance. With an emphasis on economic efficiencies, Ulster BOCES is committed to offering educational programs that enable all students to prepare for employment and/or post-secondary education.

The Ulster County Board of Cooperative Education Services is an educational agency serving eight component school districts. They are: Ellenville Central School District • Highland Central School District • Kingston City Schools Consolidated • New Paltz Central School District • Onteora Central School District • Rondout Valley Central School District • Saugerties Central School District • Wallkill Central School District

Equal Opportunity Employer

Ulster BOCES Non-Discrimination Statement

The Board of Cooperative Educational Services, Sole Supervisory District of Ulster County ("BOCES"), does not discriminate on the basis of an individual's actual or perceived race, color, creed, religion, religious practice, national origin, ethnic group, sex (including sexual harassment and sexual violence), gender identity, sexual orientation ("sexual orientation" means heterosexuality, homosexuality, bisexuality, or asexuality), political affiliation, age, marital status, military status, veteran status, disability, weight, domestic violence victim status, arrest or conviction record, genetic predisposition or carrier status or any other legally protected status in regard to employment opportunities or educational/vocational programs or activities which it operates. All inquiries regarding BOCES Non-Discrimination policies and/or complaints regarding violation(s) of these policies should be directed to the BOCES Compliance Officer, Dr. Jonah Schenker, Deputy Superintendent in one of the following manners:

By E-Mail: complianceofficer@ulsterboces.org
By Mail: 175 Route 32 North, New Paltz, New York, 12561
By Telephone: (845) 255-1400

Inquiries concerning the application of Title IX and its implementing regulation and/or complaints regarding violation(s) of these provisions can be referred to the Department of Education, Office of Civil Rights, 32 Old Slip, 26th Floor, New York, NY 10005-2500, Telephone: (646) 428-3900, FAX: (646) 428-3843; TDD: (800) 877-8339; E-Mail: OCR.NewYork@ed.gov.

Company

OUR MISSION

Our mission is to provide high quality shared educational, administrative, and technical services that enable component districts to develop the capacity in their students and adults to achieve higher standards of performance. With an emphasis on economic efficiencies, Ulster BOCES is committed to offering educational programs that enable all students to prepare for employment and/or post-secondary education.

WHAT IS A BOCES

BOCES, or Boards of Cooperative Educational Services, were created in 1948 by the New York State legislature. They operate as extensions of local school districts to help them meet their educational and financial goals by offering shared educational programs and services.

The Board of Regents and Commissioner of Education have also charged the 37 BOCES in New York State with providing leadership and developing the capacity of local schools to enhance and improve student achievement. The chief executive officer of a BOCES also serves as the District Superintendent and works closely with local school districts as both a liaison to and agent of the New York State Commissioner of Education.

WHO WE SERVE

Ulster BOCES serves the eight public school districts in Ulster County. Our programs and services benefit almost every student, teacher, administrator, business, and taxpayer in Ulster County. Partnerships between all of the public schools is fostered by school leadership and provides extensive benefits to our communities, students, and taxpayers.

HOW IT WORKS

BOCES opens doors to innovative and exciting programs in a manner that is effective, efficient, and fosters equity for all students. A BOCES program or service is created when two or more school districts have similar needs that can be met through sharing. This is an economical way for districts to provide opportunities they otherwise might not be able to afford or that would be more expensive to provide independently. BOCES programs and services eliminate duplication of such things as staff time, space, and equipment. BOCES staff members also have particular skills and expertise related to each of the programs and services offered, making participation an effective option for districts.

Find Us
Website
Telephone
845-255-1400
Location
175 Route 32 N
New Paltz
NY
12561
United States
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