Description

Sr. Product Marketing Manager (Remote)

Position Summary

As a Senior Product Marketing Manager at NWEA, you will lead go-to-market strategy (GTM) and planning, buyer development, positioning and messaging, product launch communication strategy and sales enablement. You will also be a key leader in evangelizing NWEA and our solutions both internally and externally for the organization. Your role will partner deeply with Product Management, Partner Accounts, Marketing, and other key functions at NWEA to ensure organizational readiness for GTM and launches. In this role, you will be innately curious and driven to gain deep understanding of what motivates and influences district and school buyers and how this coupled with data-driven insights increases market share in a complex and competitive education market.

Responsibilities

• Develop and lead efforts on positioning, messaging and collateral around product differentiators, verticals, and buyer behavior to inform Awareness, Lead Generation, Partner Retention, Loyalty, and sales efforts
• Ensure that market-facing messaging articulates our value propositions through a variety of channels and tactics, including but not limited to pitch decks, digital and websites, talking points, FAQs, marketing assets, articles, blogs, reference guides, sales scripts, etc. and periodically deliver presentations to partner and prospect audiences
• Translate insights from research, competitive analysis and data into marketing strategies, messaging and differentiated content that improves awareness and engagement with prospects and partners
• Assist with partner and industry research, briefings, and inquiries
• Work closely with Product Marketing and Product Management on Win/Loss Analysis, Competitive Analysis, developing market context and value on new features and releases, org and sales training, content creation, etc.
• Conduct and collaborate on market sizing and opportunity analysis for new products, solutions, and services
• Develop and drive sales enablement strategies to inform and train the field and sales teams on new and updated solutions and services at NWEA
• Collaborate with marketing team members responsible for digital, demand gen, events, PR, etc., to create annual and quarterly marketing plans and campaigns that achieve or exceeds sales objectives

Skills and Abilities

• Proven track record in crafting compelling brand and product positioning & messaging
• Strong background in developing product marketing plans and go-to-market strategies in complex, multi-faceted market environments where there are competitive pressures
• Ability to conduct and analyze competitive research
• Ability to work cross-functionally to drive consensus and move large organizational wide projects forward
• Has an ability to influence multiple stakeholders across an organization, including product management, digital and channel marketing, sales, partner success and services, and establish credibility as the market expert.
• Experience in competitive and market analysis; market sizing and competitive positioning
• Skills in pricing, forecasting, and driving achievement of key metrics in a SaaS business environment
• Hands-on ability to create a range of marketing assets for sales enablement, campaigns and other content needs related to products
• Exceptional people and communication skills with the ability to communicate to a variety of audiences both verbally and through writing
• Team player who can build strong working relationships and executes as one team in a dynamic environment
• Analytical skills in qualitative & quantitative product and industry research
• Strategic thinker who understands the big picture but can also manage the tactical details
• Must be able to perform the physical and intellectual requirements of the role, with or without accommodation
• Deep understanding of how to use data to make data driven decisions related to product opportunities in the market and how to price those products

Competencies

• Customer focus: build strong customer relationships and deliver customer-centric solutions.
• Decision quality: make good and timely decisions that keep the organization moving forward.
• Communicates effectively: develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Collaborates: build partnerships and work collaboratively with others to meet shared objectives.
• Plans and aligns: plan and prioritize work to meet commitments aligned with organizational goals.
• Action oriented: take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Drive results: consistently achieve results, even under tough circumstances.
• Instill trust: gain the confidence and trust of others through honesty, integrity, and authenticity.
• Financial Acumen: interpreting and applying understanding of key financial indicators to make better business decisions.
• Manages Complexity: making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems

Education and Experience

• 8+ years of marketing experience; 6+ years in product marketing preferred; SaaS product, B2B market experience preferred; Education market experience a plus, but not required
• BS/BA in marketing or business preferred
• Excellent written, verbal and presentation skills
• Project management experience/training; lean six sigma certification desired

About Us...

NWEA® is a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency-and provide timely data to help tailor instruction. For more than 40 years, NWEA has developed innovative pre-K-12 assessments, including our flagship interim assessment, MAP® Growth™; our progress monitoring and skills mastery tool, MAP® Skills™; and our reading fluency and comprehension assessment, MAP® Reading Fluency™. Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. More than 11 million students in 146 countries use our solutions to support their learning and growth each year.

NWEA strives to make diversity, equity, inclusion, and accessibility (DEIA) practices the center of our work. Our organization's mission, Partnering to Help All Kids Learn, is the foundation for our DEIA commitment as we work to reflect, value, and support the educators, students, colleagues, and communities we serve. We seek to empower and engage all stakeholders in the research, services, solutions, and products we provide, our organizational culture, and the partnerships we establish with schools, districts, states, and countries.

NWEA endeavors to make www.nwea.org accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please call us at (503) 624-1951 or e-mail us at [email protected] and let us know the nature of your request, your location and your contact information. This is for accommodation requests only and cannot be used to inquire about the status of applications.

NWEA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please visit our website. If you'd like more information on your EEO rights under the law, please visit the EEOC website