Company Description

About KIPP DC Public Schools

By 2025, KIPP DC will build upon two decades of proven results to develop into a more impactful, innovative, and inclusive school system that provides joyful, identity-affirming learning experiences so that all students and alumni achieve extraordinary outcomes.

Our work is grounded in a commitment to excellence, equity, and justice. We believe all students have the right to rigorous, relevant, and joyful learning experiences led by exceptionally talented and diverse educators who promote student achievement and a sense of belonging. We believe students and teachers best succeed when surrounded by an ecosystem of supports, including our central headquarters team that supports KIPP DC's 20 schools, 7,300 students, and 1,300 teachers, leaders, and staff members dedicated to this mission.

POSITION OVERVIEW:

As a member of the communications & marketing team, the manager of student recruitment is responsible for developing and implementing a comprehensive PreK3 - 8th grade student recruitment plan that aligns to our organization's enrollment and public affairs goals. This includes outreach, event planning, digital marketing (social, email, web, seo, etc.), collateral development, message development, and copywriting. The manager of student recruitment will work closely with school leaders, members of the marketing and communications team, community engagement team, and compliance team to build strong family demand for KIPP DC schools. They will be the primary point of contact to our paid media agency. They'll represent KIPP DC externally to potential families and partner with the compliance and school teams to ensure KIPP DC is fully enrolled.

The ideal candidate is an energetic, forward-thinking, and detail oriented individual. A strong results orientation and strong interpersonal skills are a must, as is an ability to work enthusiastically in a constantly changing environment and balance multiple priorities and competing deadlines. Additionally, possessing the capacity to think strategically coupled with the ability to excel operationally is critical for success in this role. This is an exempt role and reports to the managing director of communications and collaboration.

Job Description

KEY RESPONSIBILITIES:

Recruitment Project Management, Strategy, & Execution (60%)

• In partnership with compliance and finance teams, set application benchmarks and routinely report progress to key stakeholders, including school leaders, KIPP DC's executive team, and others.
• Develop annual student recruitment core messages and ensure their fidelity across the student recruitment and enrollment continuum.
• Create and implement student recruitment marketing strategies, including: digital display and lead generation ads, email nurture campaigns, social media campaigns, print campaigns, radio, adwords, etc.
• Devise open house and recruitment event strategy and partner with school leaders to ensure best-in-class execution.
• Develop new marketing strategies to attract families to KIPP DC, with particular emphasis on PreK3 families.
• Routinely engage prospective families to keep them excited and informed.

Direct Outreach (20%)

• Represent KIPP DC at key community events, fairs, festivals, and other outreach events that bolster enrollment.
• Develop, plan, and lead initiatives and events to reach prospective families by mobilizing the community engagement team, parent recruiters,and school leaders.
• Train, empower, and coordinate members of our community to communicate KIPP DC's value proposition and multiply outreach efforts.

Partnership Development (10%)

• Support the community engagement team to build and cultivate relationships with organizations to ensure their constituents are aware of the benefits of a KIPP DC education and the My School DC lottery process
• Collaborate and communicate regularly with the community engagement team to identify upcoming events that help potential families learn more about KIPP DC.

Communications & Marketing Team Responsibilities (10%)

• Maintain accurate and up-to-date records, budgets, and lead and applicant data to track effectiveness of recruitment tactics.
• Develop and maintain operational systems to manage complex projects and report progress across to key stakeholders.
• Participate in KIPP DC headquarters and external affairs-related activities, including staff meetings, professional development conferences and retreats, fundraising events, and other public relations opportunities.

Qualifications

SKILLS & QUALIFICATIONS:

• Passion for education reform and the belief that every child can succeed; experience in K12 education strongly preferred
• Three to five years of classroom teaching, marketing, sales, or recruitment-related experience with demonstrated success in leading effective campaigns required
• Bachelor's degree required
• Strong cultural competency skills, including ability to communicate and work effectively and cultivate relationships with a diverse set of stakeholders
• Commitment to advancing KIPP DC's anti-racist ambition through their work with staff, students, alumni, and families
• Strong leadership and interpersonal skills and an ability to take initiative, receive feedback, and seek out creative ideas
• Excellent time management skills and a detail and results-oriented team player who is dedicated to getting the job done
• Successful track record of collaboratively working with a wide range of stakeholders, both internal and external
• Excellent written and verbal communication skills
• Comfort with working in a fast-paced, nonprofit environment along with an outstanding ability to multi-task, prioritize, manage and execute projects at a high level
• Willingness to travel between our seven campuses and attend weekend and evening events at our schools
• Unquestioned integrity and commitment to KIPP DC's mission and community.

Additional Information

HOW TO APPLY:

All interested applicants should visit online at http://www.kippdc.org/careers/apply-now/ and the job posting located under "Leadership and Support Staff" section. If you have any questions, please contact the Recruitment Team via e-mail at careers@kippdc.org .

EQUAL OPPORTUNITY EMPLOYER

KIPP DC Public Schools does not discriminate against, or tolerate discrimination against, employees or applicants for employment on any legally-recognized basis or protected class including, but not limited to, actual or perceived race, color, national origin, immigration status (except as necessary to comply with federal, DC, state, or local law), religion, sex (including pregnancy, childbirth, lactation and related medical conditions), age, physical or mental disability, medical condition, sexual orientation, gender (including gender identity or expression), marital status (including domestic partnership status), genetic information, political affiliation, pregnancy, family responsibilities, personal appearance, veteran status, uniform service member status, status of being unemployed, status of victim a survivor of domestic violence, sexual offense or stalking, matriculation or any other protected class under federal, state, DC, or local law.

Click here or here to review KIPP DC's non-discrimination policy and KIPP DC's Title IX Coordinator's contact information.

KIPP DC requires all staff to provide proof that they have had all doses of a primary COVID vaccine or obtain approval for exemption for medical or religious reasons before beginning employment. New hires who have not received all doses of a primary vaccine or who are waiting approval for exemption will not be able to begin employment. New hires who have not received all doses of a COVID vaccine or who are awaiting approval for exemption will not be able to begin employment.

All KIPP DC staff are strongly encouraged to stay up to date on their vaccinations. The CDC currently defines being up to date on the COVID vaccine as having had all doses of a primary vaccine and as having received a booster, if eligible.

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