Director, Field Marketing, Southeast

Brooklyn, NY, US
Jul 22, 2021
A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. Our programs provide teachers with powerful tools that help them understand and respond to the needs of all their students. Today, Amplify serves five million students in all 50 states.

The Director, Field Marketing is responsible for supporting the sales team in the Southeast region, providing the sales strategies, adoption campaign development, sales messaging, liaison to national marketing, sales materials, and events management needed to achieve the team's sales revenue targets.

Responsibilities of the Director, Field Marketing:
  • Manage the execution and positioning of sales strategy deliverables, including regional sales collateral, local marketing campaigns, and other special projects directly supporting the southeast sales region .
  • Lead regional sales strategies and marketing efforts for the pre-work, submission, and selling phases of the southeast regional adoptions, including local event execution, adoption-related message and collateral development, competitive analysis and positioning, and set-up of curriculum review.
  • Analyze each region to assess needs/gaps and develop materials to fill in the gaps and proactively support the sales force.
  • Stay abreast of regional nuances, requirements, and developments, included but not limited to adoptions, RFPs, and policy changes..
  • Build and foster a strong relationship with the sales team across the southeast; maintain frequent communication to determine needs and most appropriate use of resources.
  • Collaborate closely with Product Marketing to customize national marketing materials, as well as provide ongoing input from the field.
  • Facilitate responses to district questions and rubric completion.

Basic Qualifications of the Director, Field Marketing:
  • Bachelor's degree
  • 5 years of professional experience in sales and marketing or related field
  • Experience at intermediate/advanced level MS Office, Adobe, Excel
  • Deep experience and success in managing complex projects-excellent project management skills are essential
  • Experience developing and executing campaigns that drive sales

Preferred Qualifications of the Director, Field Marketing:
  • Excellent written and verbal skills
  • Ability to think strategically, troubleshoot and self-manage
  • Highly motivated individual who can effectively work within a fast-paced, urgent environment
  • Ability to be agile and switch directions quickly and efficiently
  • Exceptional interpersonal skills
  • Creativity in meeting unusual challenges in new and successful ways
  • Initiative to solve problems

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.

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