Associate Manager, Marketing, Elementary ELA

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. Our programs provide teachers with powerful tools that help them understand and respond to the needs of all their students. Today, Amplify serves five million students in all 50 states.

Amplify is seeking an enthusiastic, results-oriented Associate Manager, Elementary ELA Marketing to join the team. The Associate Manager, Elementary ELA Marketing will support product marketing initiatives for Amplify Core Knowledge Language Arts (CKLA), our rapidly growing core elementary curriculum for PreK-5.

This position will report to the Director, Elementary ELA Marketing to implement Amplify CKLA campaigns, content marketing, sales support, sampling and other critical results. The ideal candidate collaborate and communicates well across teams and is able to prioritize competing demands.

The Associate Manager will help craft the marketing strategy and help grow a national customer base by developing collateral and positioning, driving marketing campaigns across various channels (digital, print, events), and conducting competitive analyses.

Responsibilities of the Associate Manager:
  • Writing and developing materials. Play a critical role in the development of materials for product launches, campaigns, and sales enablement. Examples include developing one-pagers, brochures, case studies, scripts for marketing videos, blog posts, emails, landing pages, and microsites.
  • Planning and executing marketing campaigns. Manage lead generation and nurture campaigns from start to finish across a variety of digital channels, including but not limited to paid media, email, organic and paid social, and SEM.
  • Building deep product expertise. Stay informed of product development, serve as a resource to the sales team on the Amplify CKLA product line, and build expertise to guide the sales team in their conversations with customers.
  • Conducting market research. Assist in market research by researching the competitive landscape and conducting market surveys and present findings to internal key partners.
  • Creating content. Develop compelling content marketing that resonates with literacy educators and moves prospects through awareness, consideration, and conversion phases of the buyer's journey. Examples include creating listicles, microsites, blog posts, e-books, videos, landing pages, and emails.
  • Developing sampling solutions. Contribute to the print and digital sampling strategy for Amplify CKLA, creating and maintaining the Bill of Materials for sampling solutions such as stadium boxes and sample bags and supporting the Director, Elementary ELA Marketing in the development of reviewer materials.
  • Evangelizing the product roadmap. Collaborate cross-functionally with Product Managers to internalize, inform, and communicate the product roadmap, including supporting product launches and creating internal and external tools to translate the value of new product features and new editions to the sales team and prospects.
  • Maintaining website and sales portal. Update all Amplify CKLA product pages on, drafting biweekly Sales Blast updates, and ensure the Sales Hub is up to date.

Basic Qualifications of the Associate Manager:
  • Bachelor's Degree or equivalent experience
  • 2+ years of marketing experience in education publishing or ed-tech
  • Experience writing and editing marketing materials
  • Experience executing successful lead generation and nurture campaigns
  • Proven experience gathering and interpreting data for marketing campaigns
  • Ability to coordinate and communicate between multiple key partners at varying levels of an organization
  • Proven experience conducting research and organizing findings

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.

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