Marketing Automation Specialist
- Employer
- Fusion Academy
- Location
- Remote (Remote Position), Any, Any
- Salary
- Competitive
View more
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Job Details
About the Organization
Fusion Academy is a revolutionary alternative, accredited private school for grades 6-12 that offers a fully individualized classroom: one student, one teacher. As the nationwide leader in one to one schooling, Fusion Academy has campuses throughout the country.
Every student at Fusion is unique - some students are accelerated learners; some need flexible scheduling; and others have special learning needs due to attention challenges, learning differences, or social and emotional difficulties. No matter why students come to Fusion, our model is simple - through compassion and acceptance, Fusion students learn on their terms, on their schedule, and in their learning style.
Our model is a unique academic program offering services year-round on a rolling admissions basis. Our environment is highly personal and socially inclusive. Equal emphasis is placed on students' emotional well-being as it is on academic achievements. In addition to full time enrollment, students at Fusion Academy may take a class for credit or enroll in our tutoring/mentoring program.
The Fusion culture offers a special place to work, teach, and learn. Fusionites are a special brand of educators--they are creative, passionate, embrace change, and have fun! They communicate honestly and with compassion to both students and colleagues. People join the Fusion family for more than just a paycheck; they seek to work with peers who share these values. And because Fusion is growing rapidly, we offer considerable opportunity for career advancement throughout the country.
Location
Remote-FEG
Description
Role Description:
We are seeking a talented, experienced, and self-directed Marketing Automation Specialist to own marketing automation tools, campaign data tracking, and analysis to continuously improve our marketing campaigns. As a Marketing Automation Specialist, you will play a significant role in creating campaigns, customer lists, email templates, automated drip campaigns, and customer journeys.
Additionally, you will help set the marketing technology vision, evaluate technologies, and make recommendations to Marketing, Sales, Operations, and IT for systematic improvements. You will work closely with the entire marketing team to design and launch seasonal campaigns along with continuous improvements to automated marketing efforts for current, past, and prospective families. This role will also assist in analyzing marketing data (conversion rates, traffic, campaign results, A/B testing etc.) to consult on future demand generation strategies.
Position Requirements
Qualifications:
All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex
#LI-REMOTE
Number of Openings
1
Full-Time/Part-Time
Full-Time
Exempt/Non-Exempt
Exempt
This position is currently accepting applications.
Fusion Academy is a revolutionary alternative, accredited private school for grades 6-12 that offers a fully individualized classroom: one student, one teacher. As the nationwide leader in one to one schooling, Fusion Academy has campuses throughout the country.
Every student at Fusion is unique - some students are accelerated learners; some need flexible scheduling; and others have special learning needs due to attention challenges, learning differences, or social and emotional difficulties. No matter why students come to Fusion, our model is simple - through compassion and acceptance, Fusion students learn on their terms, on their schedule, and in their learning style.
Our model is a unique academic program offering services year-round on a rolling admissions basis. Our environment is highly personal and socially inclusive. Equal emphasis is placed on students' emotional well-being as it is on academic achievements. In addition to full time enrollment, students at Fusion Academy may take a class for credit or enroll in our tutoring/mentoring program.
The Fusion culture offers a special place to work, teach, and learn. Fusionites are a special brand of educators--they are creative, passionate, embrace change, and have fun! They communicate honestly and with compassion to both students and colleagues. People join the Fusion family for more than just a paycheck; they seek to work with peers who share these values. And because Fusion is growing rapidly, we offer considerable opportunity for career advancement throughout the country.
Location
Remote-FEG
Description
Role Description:
We are seeking a talented, experienced, and self-directed Marketing Automation Specialist to own marketing automation tools, campaign data tracking, and analysis to continuously improve our marketing campaigns. As a Marketing Automation Specialist, you will play a significant role in creating campaigns, customer lists, email templates, automated drip campaigns, and customer journeys.
Additionally, you will help set the marketing technology vision, evaluate technologies, and make recommendations to Marketing, Sales, Operations, and IT for systematic improvements. You will work closely with the entire marketing team to design and launch seasonal campaigns along with continuous improvements to automated marketing efforts for current, past, and prospective families. This role will also assist in analyzing marketing data (conversion rates, traffic, campaign results, A/B testing etc.) to consult on future demand generation strategies.
Position Requirements
Qualifications:
- Experience in marketing automation, ideally with Salesforce Marketing Cloud, Pardot, or another Salesforce connected marketing automation program (Marketo, HubSpot, Eloqua)
- Experience in lead scoring, integrations, email marketing, and landing page/form setup
- Highly motivated and disciplined self-starter with excellent oral and written communication skills
- Proven experience in data analysis, report building, and optimizing marketing campaigns
- Proven experience in cross team collaboration, working across an organization as an effective project manager
- Excel in a fast-paced environment
- Proficient at Excel, plus the ability to learn in-house tools quickly
- Experience with the following technology is a plus: Qualtrics, Engagement Studio, Pardot, Gravity Forms, Microsoft Power BI, Zapier
- Ideal candidates will have Pardot/Salesforce Certifications completed
All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex
#LI-REMOTE
Number of Openings
1
Full-Time/Part-Time
Full-Time
Exempt/Non-Exempt
Exempt
This position is currently accepting applications.
Company
Fusion Academy is a national network of private schools with just one teacher and one student in every classroom serving grades 6-12 . When you step on one of our campuses, you’ll immediately feel the Fusion difference. We intentionally hire people who are passionate about education, have fun, enjoy collaborating with their teammates, and want to change the world through education. Just like we want each of our students to feel like they are part of the Fusion family, we want each of our staff members to feel they fit at Fusion.
Company info
- Website
- http://www.fusionacademy.com/
- Telephone
- 616-301-1221
- Location
-
72 Monroe Center Ave SE
Grand Rapids
MI
49503
US
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