Description
Position at IDEA Public Schools

About IDEA Public Schools :  

 

At IDEA Public Schools, we believe in college for ALL and we are committed to ensuring that   all   our students graduate from college. IDEA Public Schools has grown from a small school to the fastest-growing network of tuition-free Pre-K-12 public charter schools in the United States sending 100% of our students to college. 50% of our students graduate from college in 6 years - that's 3 times the national rate for students in our communities!  

 
IDEA was founded in 2000 as a single school with 150 students in the Rio Grande Valley. When interest exceeded building capacity, to meet the demands, IDEA's co-founders committed to serving more students in the Rio Grande Valley of Texas and beyond. We now serve  over 65,000  students across Texas and Louisiana. Be on the lookout for IDEA schools opening near you-with continued growth in our current regions an d new launches in  Tampa Bay , FL  (2021) ,  and  Jacksonville, FL (2022) !  

 

When you choose to work at IDEA, you are part of our IDEA Team and Family. You will work alongside team members who set and reach ambitious goals every day, are excited to continue to grow with IDEA, and work relentlessly to make college for all a reality.  

 

To learn more about IDEA, check out this   video .  

 

Role Mission: The Brand Marketing Manager will steward IDEA Public Schools' brand locally and nationally by expanding and creating new marketing campaigns aimed at positioning IDEA as a leader across all portfolios. The Brand Manager will increase brand awareness across and establish/improve metrics to understand IDEA's brand position nationally and in each regions.

 

Accountabilities:

 

Drive IDEA's brand vision to achieve 100% student enrollment, 100% staff hired, 100% fundraising goals met, and 100% new region goals met.

 

• Collaborate with student recruitment, staff recruitment, and new region entry business partners as well as larger marketing and communications team to infuse a consistent brand message across all campaigns in pursuit of achieving all marketing goals
• Lead brand campaigns geared at positioning IDEA Public Schools as a leader in the education industry, including but not limited to competition with peer charter districts
• Create content geared at dispelling charter school and brand myths including but not limited to services provided, staff expertise, financial implications of charters, etc.
• Tailor brand messaging to varying audiences and cascade across organization for all internal and external parties.

Envision and lead paid media campaigns for brand awareness.

• Serve as the point-person for developing, implementing and executing marketing initiatives and activities for IDEA's holistic brand
• Translate brand elements into plans and go-to-market strategies, including initiatives and activities for digital media, broadcast, print, radio, direct mail, and outdoor
• Work closely with and supervise campaigns with third party media planning and buying agency to ensure our brand content is reaching the right audience and generating optimum levels of brand awareness across regions
• Collaborate with broader marketing team to ensure that the brand marketing campaign elements are cohesive across our other marketing campaigns including student recruitment, staff hiring, and new region entry
• Work with design team to lead the creation of brand marketing pieces that are cohesive across various paid and organic marketing elements
• Project manage incoming requests that fall outside the scope of established marketing portfolios

 

Create and execute upon an accountability system that measures IDEA's brand impression in each region.

• Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time
• Shape and communicate IDEA's vision and mission
• Establish performance specifications, cost and price parameters, market applications and estimates
• Measure and report performance of all brand marketing campaigns, and assess ROI and KPIs
• Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace

Assist with and/or manage the following projects on a regular basis:

• Manage IDEA's research initiatives as relates to new region entry marketing, staff marketing, and other internal research projects as needed to ensure full understanding of how our brand messaging and marketing components are working in real time
• Executive- and C-suite-level marketing requests
• Campus signage content and other production needs as assigned
• Create monthly marketing activities report and cascade to business partners

 

 

 

We look for Team and Family who embody the following values and characteristics: 

• Believes and is committed to our mission and being an agent of change: that all students are capable of getting to and through college  
• Has demonstrated effective outcomes and results, and wants to be held accountable for them 
• Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly 
• Works with urgency and purpose to drive student outcomes 
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change 
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization 
• Works through silos and forges strong cross-departmental relationships in order to achieve outcomes 
• We believe in education as a profession and hold ourselves to high level of conduct, professionalism and behaviors as models for our colleagues and students.

 

Qualifications:

• Education: Bachelor's Degree Required
• Experience: 3-7 years experience

 

Knowledge and Skills:

• E-Marketing
• Organized
• Writing
• Lead Generation
• Market Research
• Messaging and Content Creation
• Paid media campaigns

Compensation:

• Salaries for this role typically fall between $66,600 and $80,618, commensurate with relevant experience and qualifications. This role is also eligible for a performance bonus based on individual and organizational performance and goal attainment.

IDEA Public Schools does not discriminate on the basis of race, color, national origin, age, sex or disability, in admission or access to, or treatment of employment in its programs and activities. Any person having inquiries concerning the organization's compliance with the regulations implementing Title VI of Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), or Title II of the Americans with Disabilities Act of 1990 (ADA), may contact IDEA Human Resources at (956) 377-8000.