Marketing Director, Digital & Creative

Location
Philadelphia, Pennsylvania, United States
Salary
Competitive
Posted
May 03, 2021
Ref
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Description

Position at FullBloom
Marketing Director, Digital & Creative

The 7,800 educators and healthcare professionals employed by FullBloom are driven by a common purpose: to positively impact the educational, behavioral , and social-emotional welfare of every child with whom we engage, no matter the child's individual circumstance. We dedicate our careers to improving outcomes for at-risk and struggling youth, including those with learning and emotional disabilities. In doing so, we play a truly crucial role in the lives of children, their families and their communities. Our purpose drives our performance and we are looking for individuals who want to make an impact . Come explore FullBloom and its three operating divisions - Catapult Learning, Specialized Education Services, Inc (SESI), and Little Leaves.

Job Summary:
FullBloom is seeking a Marketing Director, Digital & Creative to join our team. The successful candidate is an experienced market ing leader with strong interpersonal, communication, and time-management skills who thrives in a fast-paced environment . Th e individual in this position will lead digital as well as online and offline creative strategy and execution. This position is a combination of hands-on and leadership functions . The individual in this role will manage the team responsible for digital marketing including website s , SEO, marketing automation / email campaign execution, and social media . Additionally, this individual will lead the in-house creative team (copy, design, video) ensuring brand integrity in visuals and messaging . This position will report to the VP, Marketing and will support the marketing team's efforts across all division s .

Responsibilities :
  • Generate demand for opportunities through direct outreach , content creation, social, paid and organic search, and other digital marketing tactics
  • Drives creative strategy and l eads the activities of the Creative Services team, executing brand vision across digital and traditional content and collateral
  • Oversee, develop, and manage digital assets including websites, email, social
  • Lead email marketing strategy, including managing customer database, segmentation, lead scoring, and creation and execution of all campaigns
  • Collaborate with marketing team to prioritize digital and email marketing initiatives ; own and coordinate digital calendar including website development , email campaigns, and social calendar
  • Lead integration of new marketing automation software (Hub S pot) with CRM (MS Dynamics) in collaboration with Sales Enablement, IT, and ex ternal partners
  • Plan and execute search (SEO) and UX efforts , track progress of results, optimize existing capabilities and develop new opportunities for driving search traffic
  • Develop , monitor, analyze and report on KPIs to evaluate performance of digital marketing efforts and proactively recommend and implement enhancements
  • Track and measure campaign performance, identifying areas for enhancement in deliverability, click-thru, and conversion in collaboration with marketing and sales team
  • Lead, develop, and coach a team of 4+


Qualification s :
  • Bachelor's degree ; concentration in Marketing, Digital Media, Business Administration or related field
  • 7 + years' experience in Digital and Creative Marketing
  • 2 + years' e xperience leading a team of direct reports
  • SEO/SEM, web design, email automation, digital platforms, and CRM experience required ; Hubspot , Click Dimensions & /or MS Dynamics experience a plus
  • Knowledge of design and creating brand identities through multi-channel marketing
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint) & WordPress
  • Must possess strong strategic and analytical skills focused on business impact
  • Must have excellent project management and organizational skills with a high attention to detail
  • Must possess high level of initiative, leadership , and problem-solving skills
A bout FullBloom:
FullBloom provides education and behavioral health solutions for children and their families, leading to better life outcomes, regardless of the learning obstacles and other challenges they face . The company's team of over 7,8 00 education and healthcare professionals work to achieve measurable and sustained academic and behavioral gains through evidence-based programs that include specialized education, Applied Behavior Analysis (ABA) therapies, intervention services, and professional development. Founded in 1976 and headquartered in Camden, New Jersey, FullBloom supports tens of thousands of children and families, over 1,0 00 school districts, and more than 25,000 teachers annually through its three operating divisions - Catapult Learning, Specialized Education Services, Inc (SESI), and Little Leaves. www.fullbloom.org

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