• About us
• K12 Produces Results
• thinkTANK12

K12 believes in Education for Any One. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace. In support of this, we are committed to creating and maintaining a culture of inclusion and diversity where our employees are passionate about serving students and families, treat one another and customers with respect, challenge each other to innovate and always strive to do better.

The Digital Marketing Specialist- works closely with the Paid Media Team to support various acquisition marketing initiatives. Develops, executes, analyzes and optimizes direct marketing campaigns and materials to generate demand for K12’s private and public offerings. These campaigns span multiple online channels, including Search Engine Marketing (SEM), YouTube, and well-versed in all other digital channels.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Articulates and champions digital marketing best practices and standards across paid channels;
• Provides campaign optimization across marketing channels;
• Delivers high quality leads while optimizing cost-per-lead and cost-per-enrollment;
• Provides "hands-on" management of lead generation, cross-sell and retention campaigns across digital media channels;
• Track record of analyzing PPC issues and opportunities, providing and implementing recommendations to improve campaigns;
• Forges strong relationships with internal teams and external organizations;
• Tests innovative new marketing strategies and tactics;
• Participates in budgeting and forecasting;
• Ensures thorough, timely and accurate stakeholder communications.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

Minimum Required Qualifications:

• Bachelor's degree in Marketing or a related field AND
• Five (5) years of progressive digital marketing experience, specifically in search marketing OR
• Equivalent combination of education and experience

Certificates and Licenses: None required.

Other Required Qualifications:

• Expertise in all aspects of SEM, using Google Ads, Microsoft Advertising (Bing Ads), Adobe Media Optimizer, Google Analytics, and Adobe Analytics/Omniture; other digital systems and tools a plus.
• The ability to problem-solve, execute, and communicate complex messages to diverse audiences with a high degree of autonomy.
• Strong MS Excel, time management, and organizational skills.
• Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
• Ability to clear required background check

Desired Qualifications:

• Possesses deep understanding of direct response marketing and analytics
• Possesses deep understanding of SEM and other digital marketing channels
• Develops strategic options and present recommendations to optimize ROI
• Uses data and metrics to strategically interpret data and develop recommendations
• Embraces an ever-changing environment while simultaneously balancing multiple projects and able to switch priorities and focus as needed
• Collaborative and team-oriented with exceptional organizational, written and oral communication skills
• Builds and manages a strong partnership with internal partners
• Self-motivated and a self-starter with the ability to work cooperatively and effectively network and leverage internal and external resources

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is an office-based position. The noise level in the office is usually moderate (computers, printers, light foot traffic).

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.